A TeeMailer client was facing a large bank note payment.
His only two options were to either generate some
capital or ask the owners to cover the note (which he
did not want to do). Working with the Impact Golf
Marketing service rep he created a campaign for annual
greens fee memberships with some added inducements. In
addition, he offered a block of free carts for members
whose referrals resulted in new members. This promotion
was sent to the appropriate databases over a two week
period using TeeMailer, which he was already using for
member communications and other promotional purposes so
there was not additional cost to conduct the membership
campaign.
Using TeeMailer proved to be very successful, he
acquired 30 members in less than a month. Not only did
the campaign generate enough revenue to pay the bank
note, but there was enough left to conduct some
maintenance on the course. Needless to say, the owners
were pleased with the GMs success.
The club of a TeeMailer client was suffering financially
during the recession. The club was facing a substantial
budget shortfall and needed to increase its membership
and monthly revenue stream. Working with the Impact
Golf Marketing service rep, the club manager created a
campaign for trial memberships, targeting new residents
in local real estate development.
Using TeeMailer, the manager created a campaign for
trial membership that allowed for families to use and
become familiar with all that the club had to offer.
The goal was to generate 15 new memberships, so the
promotion made the limited, special offer to the "first
25 applicants." Within 2 weeks the goal of 15 was
surpassed and there was every confidence that the offer
could be extend to as many as wanted it (of course, no
one would be denied membership). At no additional cost,
TeeMailer allowed this club manager to contact a list of
likely members and bring them an attractive offer that
allowed the club to make its goal.
